Kelly McFarland, M.S.
Educator - Professor M.
UX Research and Design
GIS Mapping Specialist
I conduct insightful mixed methods research, using critical thinking and creativity to iterate sustainable solutions.
I specialize in anthropology of food and nutrition, with interests in food system development, integration of local food systems, and reinforcing food sovereignty.
Special interests in integrating technological advancements in low-fidelity environments and implementing AI for assistance in sustainable solutions to wicked problems.
My main focus as an anthropologist and ethnographer is to accurately convey community and consumer interests and goals.
The beginning of my journey into community-based research and design was through entering the world of marketing as an untrained administrator in the motorcycle industry. My experiences in life; moving around to different areas of the U.S., being a new person in so many different settings, being a single mother, always somehow being a part of and apart from every group, and interacting with so many different and awesome communities of people led me to pursue a degree as a social scientist an adult. I achieved a Master's of Science in Applied Anthropology from UNT in 2019 and through that educational track, I have been participating in, designing, educating , and managing community-based research projects, both personally and on teams, for over eight (8) years. As a person interested in how we as common citizens can reframe the world around us, I believe that implementing a user-based approach to understanding and conducting research is critical to not only grasp the context of a goal or barrier, but to developing sustainable solutions.
This is a UX Design project, completed for the Coursera Google UX Design certification in May, 2023.
More Case Studies coming soon
Check back soon for more case studies
This is a data analysis project, completed as a part of the Coursera Google Data Analysis Certification program in May 2023.
Masters of Science - Applied Anthropology | UNT 2019
Bachelor of Arts - Anthropology | UNT 2016
Associate of Arts - General Studies | TCC 2011
Google Data Analytics Specialization | Coursera 2023
Foundations: Data, Data Everywhere
Ask Questions to Make Data-Driven Decisions
Process Data from Dirty to Clean
Analyze Data to Answer Questions
Prepare Data for Exploration
Share Data through the Art of Visualization
Data Analysis with R Programming
Google Data Analytics Capstone
UX Design Certification | Coursera in progress
Foundations of User Experience (UX) Design
Start the UX Design Process: Empathize, Define, Ideate
Build Wireframes and Low-Fidelity Prototypes
Conduct UX Research and Test Early Concepts
Create High-Fidelity Designs and Prototypes in Figma
Introduction to Human-Centered Design | Acumen Academy and IDEO 2021
Geographical Information Services Professional Certification | UNT 2019
As a constantly curious anthropologist; research and analysis with
communities of people is how I have learned to understand the world.