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Kelly McFarland, M.S.

Community-Based Research
UX Research and Design
Data Analyst
GIS Mapping Specialist
Kelly McFarland
  • I conduct insightful mixed methods research, using critical thinking and creativity to iterate sustainable solutions.

  • I specialize in anthropology of food and nutrition, with interests in food system development, integration of local food systems, and reinforcing food sovereignty.

  • Special interests in integrating technological advancements in low-fidelity environments and implementing AI for assistance in sustainable solutions to wicked problems.


My main focus as an anthropologist and ethnographer is to accurately convey community and consumer interests and goals.

The beginning of my journey into community-based research and design was through entering the world of marketing as an untrained administrator in the motorcycle industry. My experiences in life; moving around to different areas of the U.S., being a new person in so many different settings, being a single mother, always somehow being a part of and apart from every group, and interacting with so many different and awesome communities of people led me to pursue a degree as a social scientist an adult. I achieved a Master's of Science in Applied Anthropology from UNT in 2019 and through that educational track, I have been participating in, designing, educating , and managing community-based research projects, both personally and on teams, for over eight (8) years.​ As a person interested in how we as common citizens can reframe the world around us, I believe that implementing a user-based approach to understanding and conducting research is critical to not only grasp the context of a goal or barrier, but to developing sustainable solutions.

Case Studies

This was a project-based learning course project that we developed in ANTH 4701.047 An Applied Anthropology of Food in the U.S.


This is a data analysis project, completed as a part of the Coursera Google Data Analysis Certification program in May 2023.

Bellabeat Case study.png

Local Bakery Mobile App Project


This is a UX Design project, completed for the Coursera Google UX Design certification in May, 2023.

Local Bakery Case Study.png

More Case Studies coming soon

Check back soon for more case studies

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  • Masters of Science - Applied Anthropology  | UNT 2019

  • Bachelor of Arts - Anthropology | UNT 2016

  • Associate of Arts - General Studies | TCC 2011

Google Data Analytics Specialization | Coursera 2023

  • Foundations: Data, Data Everywhere

  • Ask Questions to Make Data-Driven Decisions

  • Process Data from Dirty to Clean

  • Analyze Data to Answer Questions

  • Prepare Data for Exploration

  • Share Data through the Art of Visualization

  • Data Analysis with R Programming

  • Google Data Analytics Capstone

UX Design Certification | Coursera in progress

  • Foundations of User Experience (UX) Design

  • Start the UX Design Process: Empathize, Define, Ideate

  • Build Wireframes and Low-Fidelity Prototypes

  • Conduct UX Research and Test Early Concepts

  • Create High-Fidelity Designs and Prototypes in Figma


Introduction to Human-Centered Design | Acumen Academy and IDEO 2021


Geographical Information Services Professional Certification | UNT 2019

As a constantly curious anthropologist; research and analysis with
communities of people is how I have learned to understand the world.

Contact Me:

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